Does language matter to foreign subsidiary performance?
نویسندگان
چکیده
منابع مشابه
Within-country product diversification and foreign subsidiary performance
Received: 1 March 2005 Revised: 22 November 2007 Accepted: 11 December 2007 Online publication date: 27 March 2008 Abstract We examine the product diversification of a multinational firm within each of its host-country markets. Based on a sample of 12,992 foreign subsidiaries of Japanese multinational firms, we find that higher levels of within-country product diversity led to higher subsidiary...
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ژورنال
عنوان ژورنال: International Marketing Review
سال: 2020
ISSN: 0265-1335
DOI: 10.1108/imr-05-2019-0129